Spreading the good word

I spent the majority of last week getting geared up for a Foxtel SkyNews interview for their Eco-Report plus another radio interview, but this time for the local SBS on their Filipino network.

 

SkyNews had originally thought about interviewing Mara, Ayla and myself but ended up changing their mind about me the day before we went in, so it was just Mara and Ayla. Must be because they were worried I’d break the camera lens due to my good looks ;-p. They’ve now got me taking videos of first aid events to produce a video montage of what I do with a story later on. An interesting development nonetheless. Hopefully it’s the start of an ongoing relationship with SkyNews.

 

The Filipino SBS segment was aimed at their youth community and so was a great way to target a specific audience, who are young and time poor from either work or study. The interview went along the lines of my personal experiences as a volunteer, especially my role in the recent Victorian bushfires and how I integrate it with full time work. I also gave a little advice on what other youths can do when they can’t find the time to do volunteering. I think this last point is an interesting one but one which Extreme Weather Heroes comes to the fore as opposed to the traditional “I’ll either volunteer my time, just donate money or even forget about it entirely”. The whole Extreme Weather Heroes concept takes time-poor people into account as you can still help by just being on the Internet and becoming more aware of extreme weather events and raising awareness this way. Of course transitioning to donating your time as well is great but not always possible for some.

 

I think interviews along the lines aimed specifically at the youth segment are a great way to send a clear message to a specific audience. Considering the average age of volunteers is 50 Australia desperately needs younger volunteers to prosper. Retirees may, or may not be too willing to walk up and down streets for 8 hour shifts knocking on doors etc...

 

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